Michael Atkinson has been classically trained in business strategy and brand marketing. He started his career on the management trainee scheme at L’Oreal UK Ltd. Following L’Oreal, he extended his career in FMCG with time at Britvic Soft Drinks, before moving into global strategy and marketing at the Bacardi Martini Corporation. Most recently, he spent 4 years as the global head of marketing for Glenmorangie single malt whisky at The Glenmorangie Company, part of the LVMH Group, overseeing the re-positioning of the brand and the international expansion of the business into other foreign markets, transforming the US into the number one market. Michael holds an MA (Hons) in Law, Economics and Resource Management from Cambridge University and a Postgraduate Diploma in Law from Nottingham Law School.